If you've been following Elle Wellness for a while, you know we have never participated in any Black Friday event before- instead, we have used this day to celebrate and uplift our fellow BIPOC/BIWOC community.
On a day that celebrates colonialism and capitalism, I always do my best to stay rooted in my worth, value and integrity as a business owner.
So, this year, let's come together to celebrate women led, BIWOC owned businesses here in Edmonton! I have connected some of Edmonton's most brilliant healers, artists and creatrixes and together we have collaborated on an Instagram giveaway valued at over $500!
Help us reframe #BlackFriday by honoring and supporting #YEG BIWOC creators, artists and healers this holiday season (and all year round!). You can enter to win the giveaway here (contest closes December 1).
I am so excited to share with you a little bit more about these extraordinary women.
Isabel Negrete Fry, Breathe Retreats YEG
Passionate about Yoga & Wellness, Isabel Fry, a certified 500 hr. Yoga, Kundalini & Meditation Teacher as well as Reiki practitioner and Teacher, is a gentle and intuitive healer that uses different tools like crystals, sound, essential oils and light energy to support and help her clients grow and thrive.
Isabel is originally from Mexico & comes from a lineage of Zapotec, African & Cuban healers. She shares this knowledge and healing passed down through generations with her offerings of Cacao, creating safe space for all and encouraging her clients to be their most authentic selves has become Isabel’s mission and passion.
Her services go from Reiki, Tarot, Sound Baths Healing Circles and private group events to continue to support and nurture her clients.
Isabel believes in holding space for people to rediscover the light that shines brightly within them, and that with love and kindness, all can be conquered.
Lan Bui, Boreal Bliss
Lan is the owner of Boreal Bliss. Based in Edmonton, Boreal Bliss specializes in artisanal spa gifts made with plants that are foraged from the boreal forest. We forage, garble, and dry our raw materials in-house, taking great care to preserve the quality of our harvest.
Elise Brathwaite
Elise Brathwaite is the Founder and CEO of the Unity Consciousness Collective, a Truth Activist, Modern Day Oracle, and Spiritual Facilitator. With over 20 years experience in the Mystical Arts and almost a decade worth of experience in Spiritual Response Therapy, Elise offers sessions, classes, workshops, and tools to help people remove energetic and past life blocks so they can awaken their sacred wisdom, expand their luminosity and experience spiritual ascension to live a limitless and thriving life of passion and purpose.
Lay Vallada
Lay is a dye artist, fellow girl mama and creatrix of two incredible businesses, Aura Leaf + Shop Wura. Catch her dying beautiful garments like sweaters, ring slings, and sweat suits in her studio in downtown Edmonton.
Sonia Dhillon
Sonia is a talented Ayurvedic Therapist practicing in Edmonton within her gorgeous, cocoon like studio. In her practice, she performs the nurturing essence of an ayurvedic massage, or abhyanga, is a deep honouring and ancient practice of coming home to ones self.
This treatment massages warm, herbally medicated oil poured over the body to penetrate deeply into and nourish the layers of skin, muscle, tissue, bone and nerves. Using rhythmic strokes that dance over specific energetic points of the body called marmani, abhyanga helps to bring one into a state of deep bliss, rest and relaxation.